Welcome to Behind the Shelves, the official blog of Beetles & Bugs Kids Concept Store.
Here you’ll find fresh updates on kids’ fashion, sustainable brands, seasonal collections, exclusive in-store events, and styling inspiration for babies, kids, and teens.
From sustainable European labels to special sales and shop stories, we share what’s new, what’s coming, and what’s too good to keep quiet.
✨ Stay tuned – there’s always something unfolding Behind the Shelves.
The winter sale has wrapped up and spring is officially moving in at Beetles & Bugs. New brands, fresh colors, expanded teen sizes, and exciting toy arrivals are now in-store and partially online.
Beetles & Bugs isn’t just for kids, we’re now stocking stylish, high-quality women’s accessories from UNIO Hamburg. Come discover cozy socks and beautiful knit hats, crafted to last and made to love.
Introducing the brand-new Toniebox 2.0 - now available in-store and online at Beetles & Bugs. Discover what’s new and explore our Starter Set and Paw Patrol Play Set!
